Hey, I’m Barbara.
I help transform your marketing into a human experience for customers.
About me
People-centered
I love to take a sophisticated idea and turn it into something the world can understand. From deciphering Mercedes-Benz auto technology to breaking down how diverse customers use Mailchimp features, I have a wide background in making the complicated seem simple.
Deep experience
I write and edit across print and digital media like social, SEO, long-form content, email marketing, and more. I have experience with WordPress, Squarespace, and Contentful content management systems. I've worked freelance and in agency settings, and was part of Mailchimp’s Wink Creative team, Ad Age’s 2023 In-House Agency of the Year. I even write novels. No, you’re not getting my pseudonym.
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15+ years of writing experience
Across digital and print
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4+ years of editorial management
For higher ed, tech, and more
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Lifetime of creativity
Through acting, directing, sketch writing, improv, and creative writing
Selected Projects
Mercedes-Benz
We created a series of 13 videos to show drivers how to get the most out of their new Mercedes-Benz. I worked with Atlanta-based clients (driving the actual cars) as well as German engineers on the shoot date for fast rewrites as their POV added more depth to the instructional series.
Atlantic Station
The Atlantic Station shopping center went under massive construction, which called for unique barricades to hide the mess. The creative team concepted a way to show what's to come with beautiful visual mashups and inspiring copy centered around transformation.
Mailchimp
Working with cross-functional teams, I led development and editorial POV on everything from long-form customer content articles and social campaigns to thought leadership promotions and sizzle videos. I also created and managed Mailchimp’s voice and tone across teams.
Get in touch!
I’d love to work with you! Reach out any time.
